The Deva Alchemy Academy Story
We provide education, tools, resources, and support to help Founders, Business Leaders and Creative Visionaries express their Soul’s vision and values in business and beyond.
Since its inception over 40 years ago, the work of Deva Alchemy Academy has now guided more than eight thousand folks through our programs and mentoring in refined energy alchemy skills, technologies and practises — and thousands more have been impacted through the free resources that are readily available on our website and social media channels.
Meet Ellie Seilern, CEO
She is the CEO + Chief Culture Maker at Deva Alchemy Academy.
She works with Founders, Leaders and Creative Visionaries in helping them to express their Soul’s vision and values in business and beyond.
Her work focusses on helping clients access and navigate their Soul’s potential by teaching and applying refined energy alchemy skills, technologies and practises.
Her approach to energy alchemy is grounded, practical and fun! After 15 years of study, practise and experience of quantum energy healing, plant medicine, somatics and psychology, she holds a space of sovereignty, profound safety and accessibility.
She has a particular interest in human Genius as a means of joyful contribution to systemic change — and is passionate about anchoring the magic of energy alchemy into a refined and embodied practice of business as a sacred source of healing and wholeness.
Meet Hiro Boga, Founder
Hiro is a pioneer in the field of conscious entrepreneurship, holistic, transformative business, energy alchemy, and soul-inspired creativity — having helped thousands of clients and students reclaim joy, freedom, success and creative sovereignty in their businesses and their lives, over a career spanning more than 40 years.
A writer, business strategist and master teacher of transformation and energy alchemy, Hiro developed Deva Alchemy Academy out of a desire to provide accessible education, tools, and techniques to visionary entrepreneurs who want to shape a world in which soul and creativity, purpose and prosperity work together to build a world that supports all life.
Upon realising it was time to retire from the business, Hiro approached Ellie, who had been mentoring with Hiro in learning and applying the Deva Alchemy techniques and tools to her own business and life, to see if there was an opportunity to transfer ownership and stewardship to her.
After several months of attuning together to the soul of the business and the deva of Deva Alchemy, the acquisition of the company was complete, and Ellie took over as CEO and Chief Culture-Maker. Hiro still serves in an advisory role, offering behind-the-scenes strategic planning and business mentoring to support the continued growth and evolution of Deva Alchemy under Ellie’s leadership.
Our Mission
We offer education, tools, guidance and support to teach business owners and leaders how to translate the power of energy alchemy into a refined and embodied practice of business as a sacred source of healing and wholeness. We’re creating a community of women and men who support each other in shaping businesses and lives that are in harmony with their deepest values and highest visions – and a world that is just, equitable, safe and prosperous for all life.