Applied Money Alchemy


A 60-Day, Advanced Practicum in Money, Energetic Structure & Sustainable Expansion

Build the Missing Architecture Behind Consistent Income & Sustainable Expansion

Part laboratory, part apprenticeship, part sacred technology practicum — this is advanced money work for Founders ready to hold MORE.

— with Ellie Seilern: Advisor, Strategist & Teacher to Visionary Founders, Leaders + Practitioners of Transformation.

At a certain stage in business, the question stops being “can I create success?” and becomes “can my life actually sustain the level of growth, prosperity & visibility I’m trying to hold?”

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FOUNDER, you may well have already achieved a level of success.

By this point, you already know how to make money. You know your work is stellar, and your business and brand are well established.

BUT… the invisible, nagging issue is that money still feels emotionally charged, strangely inconsistent, and subtly unstable beneath the surface of your success.

You tend to create momentum…. and then contract. You expand, and then become overwhelmed by what expansion requires.

Perhaps you long for greater prosperity, but parts of your system still associate more money with pressure, responsibility, heaviness and sacrifice?

Or perhaps money still feels elusive, even after all this time, and all this inner work? Gah!

You’re beginning to realise that the real work is no longer learning how to make money — it’s learning how to reorganise your life and business for financial peace and prosperity instead of survival.

THIS is the work we’ll be doing together inside Applied Money Alchemy.

What is Applied Money Alchemy?

A.M.A is a highly selective, intimate 60-day transformational container for Founders who are ready to stop relating to money as a recurring “problem to solve” — and instead begin developing a far more conscious, skilful, and sophisticated relationship with the deeper systems shaping their financial reality.

Over two months, we’ll work closely together inside a carefully structured implementation container designed to create real movement across the financial architecture of your life: your business, bank accounts, nervous system, structures, capacity for support, and relationship with prosperity itself.

The practical energy-technologies within Applied Money Alchemy are not passive or abstract, despite their often refined nature.

The emphasis throughout will be on direct, practical application; repeated practice; structural reorganisation; and learning how leverage these technologies inside the parameters of your daily life.

You’ll be working on a highly practical level, as well on more subtle, energetic levels.

Both your energy-body and your bank accounts will get a serious spring clean — and you’ll learn concrete ways to bridge the miraculous and the practical in your everyday life and business.

What becomes possible when you stop organising your life around survival? The Shift From Survival → to Prosperity

The Deva Alchemy® system has helped thousands of Founders and Leaders build sustainable prosperity over the last four decades. Like them, you could:

Recognise your default money patterns as they are happening — overworking, undercharging, procrastinating, overcommitting, avoiding visibility, over-delivering — so you can interrupt them before they sneakily reorganise your business around survival yet again.

Set prices, make investments, and structure your offers from a place where the value of your work feels internally coherent and self-evident, rather than something you constantly need to justify, defend, soften, or dilute.

Experience a tangible shift from fragmentation into coherence, where the parts of you that want growth, safety, spaciousness, stability, visibility, and prosperity stop pulling in different directions.

Watch long-held patterns such as “I have to work hard to be supported”, “more money means more pressure” begin losing their grip as the deeper structures organising those beliefs start changing at the root.

Distinguish between what is genuinely yours and what has been absorbed from family, clients, culture, industry norms, past experiences, or survival conditioning — and stop unconsciously building your business around inherited patterns that no longer belong in your life.

Expand your capacity to hold larger levels of responsibility, visibility, income, support, leadership, and growth while remaining grounded, resourced, emotionally steady, and connected to yourself.

Create stronger alignment between your values and the practical realities of your business, including the way you work, price, schedule, sell, invest, communicate, deliver, and allocate your energy and resources.

Hold multiple priorities — income, impact, beauty, spaciousness, sustainability, creativity, devotion, leadership, rest — without constantly tipping into sacrifice, fragmentation, pressure, or overwhelm.

Develop practical, repeatable methods for recalibrating your body and business before launches, pricing decisions, difficult conversations, investments, visibility moments, or major business decisions, so that growth no longer depends upon stress, urgency, adrenaline, or emotional chaos.

What will happen in Applied Money Alchemy:

STRUCTURE + FORMAT

This container runs across June and July, and each month has a distinct focus.

June is devoted to your own internal architecture (hugely important).

This is where you’ll begin cleaning and restructuring the deeper energetic structures shaping your relationship with money, support, prosperity, visibility, responsibility, and growth.

We do this because there is only so far a business can sustainably expand if the nervous system, energy body, and energetic field you and your business hold together is still organised around pressure, survival, contraction, over-functioning, or incoherence.

Every 10 days, a new transmission or practice will drop into the container. You’ll work with that practice deeply inside your real life, documenting what shifts, what patterns become visible, where contraction appears, and what begins reorganising itself over time.

In July, we begin applying the work more directly to the ecology of your business.

We’ll map the energetic and practical architecture of your business, looking closely at:

Revenue flow | support structures + pipelines | cash flow | pricing | energetic + structural incoherence | personal + business bank accounts | delivery systems | financial patterns | business ecology | … and the places where money, support, or prosperity are currently becoming fragmented or unstable.

Who is this for?

This space is for people who are genuinely ready to engage with this work deeply in order to create tangible financial change in their life and business.

If you’re excited by the idea of learning and implementing truly advanced money technologies, and you’re willing to: practise consistently, stay engaged with the process, report honestly on what’s happening, apply the work directly to your life and business, metabolise deep transformation rather than intellectualising it, and allow yourself to be deeply seen throughout the process — then you will likely thrive inside this container.

This work is best suited to people who are already established in some meaningful way within their work or business.

You don’t need to be at a particular income level, but you do need to already have enough lived experience with money, business, clients, visibility, pressure, responsibility, and growth to recognise the deeper patterns we’ll be working with inside this container.

Because we’ll be working at a more advanced level inside this container, some foundational familiarity with Deva Alchemy® technologies is required.

To join Applied Money Alchemy, you’ll either need to have participated in the recent live Architecture of Support + Money programme, worked with me privately in some capacity, or previously completed a Deva Alchemy® course or immersion. If you’re unsure whether your previous experience is sufficient, you’re very welcome to reach out and let me know what you’ve studied or participated in previously.

Investment & Application

This is an extremely intimate container with a very small cohort.

The depth of this work partly rests upon the quality of our shared field, the willingness of participants to engage fully with the process, and my ability to work closely and directly with each person inside the space.

For that reason, Applied Money Alchemy will be application only.

This container is designed for people who are genuinely ready for deep implementation, sustained practice, real structural change, and a much more sophisticated relationship with money, prosperity, support, and energetic architecture over time.

Investment:

USD $2497 pay in full // or 4 monthly payments of USD $624

FAQs

  • You do need to already have some real lived experience with money, business, clients, visibility, responsibility, and growth.

    This container is not designed for people who are right at the very beginning of their journey. Most people who will thrive here already have an established body of work, existing clients or income, and enough experience to recognise the deeper patterns we’ll be working with.

  • Not in the conventional sense.

    We will absolutely be looking at practical business structures, pricing, cash flow, revenue flow, support systems, business ecology, and the practical architecture of your work. But we’ll be doing so through the lens of energetic coherence, Deva Alchemy technologies, nervous system capacity, and the deeper organising systems shaping your financial reality.

    This is much deeper, more relational, and more transformational than conventional business coaching.

  • The results of this work are often both practical and profound.

    People tend to experience greater coherence around money, cleaner decision-making, more stability, less emotional charge around finances, stronger support structures, more sustainable growth, clearer pricing, simplified business models, increased capacity for visibility and responsibility, and a much more grounded relationship with prosperity overall.

    But perhaps most importantly, people often leave with an entirely different way of relating to money, growth, support, structure, and expansion itself.

  • This is a highly engaged implementation container, so it does require genuine participation.

    However, the emphasis is less on “hours of homework” and more on sustained relational engagement with the work throughout your daily life. The practices are designed to integrate directly into your real-world business, decisions, patterns, and structures rather than exist separately from them.

    Some weeks will naturally feel deeper or more intensive than others, depending on what is moving inside your life and business at the time.

  • Honestly, this container is probably far more suited to you than somebody who is completely new to these conversations.

    Most participants will already have done significant inner work and already understand many of the concepts intellectually. What they are often missing is a more refined methodology for applying these deeper technologies consistently, practically, and structurally inside the conditions of their real lives.

  • If you’ve previously worked with me privately, completed a Deva Alchemy programme, immersion, or training, or participated in the live Architecture of Support + Money container, you will likely have sufficient grounding for this work.

    If you’re unsure, simply reach out and tell me a little about your previous experience and I’ll let you know whether this feels like the right fit.

  • Yes — but this is not primarily a “live call” container.

    June is intentionally focused on deep self-practice, implementation, fieldwork, and ongoing relational engagement through the WhatsApp space itself.

    In July, the live calls become more frequent and more advanced as we begin working much more directly with business architecture, practical implementation, structural refinement, and the real-world material emerging through your transformation process.

  • Perfection is absolutely not the goal here.

    What matters is genuine willingness to engage honestly and consistently with the work over time.

    This is not a performance-based container. It is a practice-based one.

  • Because the intimacy and depth of the field matters enormously.

    This work depends upon participants who are genuinely willing to engage deeply, practise consistently, participate relationally, and allow themselves to be transformed by the process over time.

    Keeping the cohort small also allows me to work much more closely and directly with each person inside the container itself.

  • Yes.

    Throughout the container, I’ll be curating a focused library of practices, transmissions, tools, frameworks, and technologies that you’ll continue to have access to afterwards, so that this work can become an ongoing methodology and living practice within your life long after the container itself ends.

  • You’ll have access to the materials for as long as you’re a member of The SBA (minimum 12 months). You won’t, however, be able to download the materials to your own computer.

  • Due to the intensely hands-on nature of this immersive experience, it is non-refundable, so please make your decision wisely.

    You’ll need to be fully committed to the work within this program in order to actually see a transformation in your business (and life) — and that can’t happen with hesitancy or indecision.

    If you’re not sure whether the program is right for you right now: turn to your own wisdom. Ground and center yourself. Then, ask yourself one simple question: If I trusted myself fully, what would I choose to do?

  • No problem — please email my team , and we’ll get you an answer right away!

“Your spiritual healing work found me by serendipity as I searched for answers after a hard fall. I am immersed in your beautiful words of healing and truth. I am learning about sovereignty, about living authentically from the inside out, as many goods paths open I never dreamed possible. Thank you so much.”

— Mary Jane Hewitt Thomas

The Deva Alchemy work is the most useful kind of practical magic. I can’t recommend this program enough.”

— Yael Saar

The Deva Alchemy work was like sitting down to a feast whose every detail has been crafted with care. You'll feast from a richness that will nourish you, body and soul.

There is depth and delight, subtlety and surprise in the materials. They have become integral parts of my life and I will continue to learn more from them for years to come.”

— Eleanor Graham, The Adventures of Nomad Nora

“After taking the Deva Alchemy program, I went on a self-directed writing retreat to Bali, to work on a book. It isn’t finished, but it is coming along with a gentleness and support that feels nothing like the striving I’d initially begun with.

This work has made such a beautiful impact in my life, creativity, sense of safety, direction and clarity. Because I’ve long loved nature and felt such connection with her, the grounding exercise brings immediate and felt changes in my energy. It feels like coming home.”

— Nicola Chatham, Organic Gardening Teacher, Author, Speaker

“There are some teachings that have the potential to completely transform your life — this is what The Deva Alchemy work did for me.

When the course started, my feelings towards sovereignty were unclear. I had heard so much about it, and certainly I was sovereign in some parts of my life. But to be sovereign everywhere and all the time? That was something I couldn’t imagine.

This course showed me a practical way to stay centered, to be powerful in a loving way and to have strong boundaries that protect me.

Through the eight weeks of the program, a lot of changes happened, both in my life and my business. I have a new vision for my home and I learned how to structure and sequence change in a sustainable way. Finally I am hiring the help that I need.

This work showed me that my dreams don’t have to stay dreams. It gave me the tools to realize the true vision for my life. Of course these tools help me in my business as well. I am taking care of my working self in a more loving way. I have new daily rituals that keep my creativity flowing and bring me more abundance and joy.

I highly recommend this course!”

— Lea Hamann, Coach

“I love this work. It was a gift to learn how my body, thoughts, feelings, dreams, challenges, gifts and life belong to me. This is what children and businesses know; we need to remember it, in order to grow, nourish and participate joyfully in our life. This work will guide you, safely, wisely, joyfully and with lots of love! It changed my stories, relationships and my business. It brought me back to lightheartedness, joy, playfulness and wholeness.”

— Marianne Oude Nijhuis, Orthopedagoog en Mentor

“Give your energy an overhaul, and learn to rule your world from the inside out with this program. If you’re ready for exploration and discovery, this is the moment – this is the program. It has transformed my life.”

— Michele Woodward, Career Strategist & Master Certified Coach

“Though I’ve worked with spiritual material for 25 years, I’ve never encountered the landscape of the psycho-spiritual realm so beautifully. The material is deep, rich and vivid – a thorough and beautiful reexamination of the energy anatomy of the body and soul. A bow of humblest gratitude.”

— Amy Oscar, Writer and Teacher

“Before this work, I lived in response to life — waiting for life to happen to me and then exhausting myself to deal with it. I struggled to understand how to engage with life authentically without being afraid.

This work has given me the tools to live with power and to create my world with openness and love. What I really wanted from this course was to find a new foundation for my personal life — which it did, beyond measure.”

— Vikki Spencer, TheMomWhisperer.com

“The whole concept of sovereignty was new to me–I have struggled with autonomy for most of my life, and the tools you gave us have helped tremendously. What a relief to begin to see what is mine (and what is not)...”

— Melani Marx, Life Coach

“[Ellie’s] infectious spirit of excitement, joy and enthralment for the work we're all here to do together, quite simply, makes me want to walk this path with her forever."

— Charlotte Colliver, Co-Founder of Cobham Chiropractic and Charlotte Colliver Pilates

“The practical and energetic tools Ellie offers have allowed me to explore life with a much greater sense of safety and self empowerment.

What I love about Ellie is not only her vast knowledge when it comes to energy or taking control of any and every part of your life, but the space she holds in each session. She is 100% in from the first second and you can feel it. She is also able to hold space for anything that comes up in a very gentle but also a wonderfully good humoured way."

— Izo Fitzroy, Recording and Performing Artist

“I know these tools and practices are something that will be with me for many years to come. They truly are valuable… and the amazing thing is that there is so much depth yet to be explored whether it is within myself, or within my business. I know these lessons are ones I will return to many times over. And I’m so excited about that. This is a gift that just keeps on giving”.

— Sally Webb, Founder of Soul Vintage Revivals

“Ellie offers such a beautifully grounded space within her programs that always make me feel seen, appreciated and cared for.

She mixes a thorough understanding of energetic concepts with practicality, depth, precision, inspiration, light heartedness, joy and clarity. Her energy is impeccable. I come away from Ellie’s containers having received a special piece of practical magic”.

— Rachael Stella

“Ellie's way of working brings you to a place of rare self-sufficiency in your business, and once you know her practices and methodology, you won't be so quick to look to external sources for guidance in the future”

— Katy Murray, Somatic Coach

“Working with Ellie is a full-on pleasure, in every sense of the word. Her keen insight, innate wisdom, and deep devotion are felt at every stage of the process - whether working with her 1:1 or in a group setting."

— Rachel Leedom, Creative Director and Brand Strategist

“Ellie has a gift…

She shares her wisdom with a lightness and sense of humour that is beautifully accessible and deeply authentic. At first, I felt rather lost in my head. But - with her skill, patience and kindness I started to connect into my heart and find that deeper connection to my soul.”

— Gavin Hughes, Founding Partner at SARSEN