A DEVA ALCHEMY BUSINESS PLANNING RETREAT
FOR SOUL-LED ENTREPRENEURS


Craft the New Story of Your Business for the Year Ahead…

During a unique 2-day self guided at-home business retreat.

How would it feel ...

  • To be on an intimate, exquisitely curated retreat… with your business?

  • To cast a rich, vibrant vision for the year ahead… and anchor it into concrete form?

  • To learn the art and skill of conscious co-creation…

    And shape the story of your business through 2024?

Dreaming in the Dark is a self-guided, two-day, at-home retreat designed to help you explore the depths of your work, reaffirm its most vital intentions and release old stories and patterns that impede its unfolding.

Together, over one potent weekend, we will open a portal into the field of potentiality, in which your most inspired ideas, creative visions and vibrant new stories await your conscious engagement - eager to enter the world in partnership with you.

You will learn how to completely transform the ways in which you perceive, plan and assess your business - shifting from a mentally focussed approach to a multi-dimensional fusion of attunement, imagination, story-telling and strategy.

This is your invitation..

to choose and shape the direction that your business will take in the year ahead - consciously, skillfully and effectively.

No more hesitancy, doubt, hustle or hamster-wheeling, the time has come to learn a new way of building your business from the inside out.

Who is Dreaming in the Dark for? You will love this, if you:

  • Are a visionary, creative entrepreneur, channelling your gifts into a heartful, service-based business, joyfully serving your community - and the Sacred - with your creative offerings.

  • Have a deep desire to design, build, or grow a business that’s successful, sustainable, impactful and true to your heart’s desires.

  • Love learning new, concrete tools for bringing your creative visions into form.

  • Love imaginal visioning and want to bring more focus and precision into your creative practises.

  • Feel uncertain (or unenthusiastic) about the direction your business is currently heading — and you’d like to create a new plan that feels more alive, aligned and on purpose.

  • Feel scared, jaded, demoralised or traumatised by your business or industry experiences in the last year or two, and want to find your own flow, rhythm and medicine once again.

  • Love using writing and story-making for personal and professional transformation — or you’re curious to see how this can be done skillfully and effectively.

  • Want to establish an abiding, reciprocal relationship with your Business Deva (the soul of your business), for lifelong guidance, co-creation and creative service.

 During this retreat

We will explore how to release that which no longer supports you and your business — outworn patterns, limiting beliefs, inefficient systems, even products and services that need to be retired or reinvented.

You will create a clear, exciting map for the year ahead — filled with new projects and fresh systems that energise you.

You will learn how to communicate and collaborate with your Business Deva and other subtle energy beings to receive specific guidance for your business.

You’ll be guided through specific practices, both playful and profoundly explorative, to reveal the gifts and challenges your business holds.

And you will explore storytelling magic to help you craft a new story for yourself and your business — a story that emerges from your own deepest desires. A story of prosperity, ease, service, and joy.

“I decided to explore Dreaming in the Dark because I wanted to dream into the next year of my business. I was exploring how to synthesise my work supporting others’ creativity with my own creative needs, to discover a greater balance between them. 

I wanted to understand how to practise better boundaries with students and to create systems in my business that would support that! Dreaming in the Dark was intense and it required me to go deeply into the details. It required a commitment to keeping on going with it, to trust the process.

 Writing the calendars for the year behind and the year ahead were both powerful as it gave me a chance to recognize the shape of my business. I could then juxtapose that with my own creative process and get a sense of the flow and my needs for focus and self-care. 

When I look ahead to what’s next, I’m excited about the flexibility I can create in my business and the possibilities I hadn’t considered before. The relationship with my Business Deva is also exciting. I look forward to seeing how it evolves.”

Dr. Ahava Shira

While this is a live experience

you’ll also have lifetime access to the materials and can complete the retreat at your leisure.


Choose Your Own Pace

While ideally you’ll give yourself the gift of setting aside two luxurious back-to-back days to complete this retreat – and you’ll benefit from partaking of the live calls and the pop-up community – you can choose to do it in a way that works best for you.

Learn in Your Favourite Way

Whether you’d like to listen to the entire program on audio, you’d prefer to read it on your device, or you’d like to print out a pdf and keep it close at hand, we’ve got you covered. This program can be accessed from any computer or mobile device, and you’ll receive the entire text of the program as a beautiful, downloadable PDF.

Review & Redo As Often As You Like

The materials, which include live Zoom calls (and their recordings), mp3 audios, a digital workbook, rich meditations, profoundly playful explorations, heart-opening questions and story-weaving experiences, are yours to keep for life.

What you’ll do

  • Review and celebrate the ways in which your business has unfolded in the past twelve months

  • Meet the characters who have shaped the story of your business, this year. Integrate the gifts and growth they’ve brought you. Using the power of energy alchemy, release those patterns, beliefs, offerings and business models that no longer serve you. Invoke the fire of completion, clearing a pathway to stride forward with clarity and confidence.

  • Partner with the soul of your business to envision and create a new story for your business, for the next twelve months. Invoke powerful allies and resources that will nourish every aspect of your business and help you grow, sustainably and organically, in the new year.

  • Discover new products, classes or offerings, or an entirely new shape and architecture to your business – one that is in alignment with your heart’s desires and the soul of your business.

  • Leave with a visual map to guide your business’s growth for the year ahead. And with a deeper relationship with your Business Deva – the subtle energy being who holds the pattern for the perfect unfolding of your business.

  • Release the past year with love and gratitude and shape energetic pathways through which the miracle of your renewed business can unfold.

“In the middle of the weekend, I could feel a shift happening. I was able to look at all of the old stories and limiting beliefs I was carrying – with a much deeper perspective than I’d ever seen them before.

It’s only been ONE week after the retreat, and I am moving forward in my business with a new clarity, energy and focus. I feel like I had been a little girl hiding in the curtains of the stage, afraid to come out of hiding.

Now I feel supported by my future self and all the Devas who are encouraging me to just be and have fun! I’m looking forward to working and connecting with much more joy!

One of the best techniques I learned was to project the future year by looking at it from the end backwards. Once I looked at the following year from the vantage point of December 31, the steps I need to take to make it all happen seemed to fall into place.”

Linda Kroll

Prepare for
a Transformative Experience

As soon as you say “Yes” to the retreat, you’ll be held in the energetic field co-created by the Deva of Deva Alchemy and the circle of brilliant, creative entrepreneurs who are coming along this journey with you, along with the subtle energy beings you’ll soon discover as powerful and playful allies in your business.

Then, prepare for your retreat. Create a sacred space in your own home or studio. Candles. Fragrant flowers. Soft, downy pillows. A red blanket to wrap around you. A blue mug, a steaming pot of green tea.

Or gift yourself a magical getaway — a cabin on a lake, a cottage in the woods, a seaside bungalow — for your adventure into the Land of Story. Birdsong, tall trees, waves lapping the shore. Silver moonlight. Midnight dreams.

Just you, your journal, your creative heart. Paints, coloured pens, drawing paper. The magic of story. Your Business Deva’s hand in yours, guiding you.

Together, you’ll walk back along the paths your business has travelled over the past twelve months. You’ll make peace with all that’s transpired. And you’ll play with enchanting new possibilities for your business’s future.

“I’m in the process of rebuilding my business after a serious illness. As my bones heal and knit so am I mending and minding my emotional, mental and spiritual worlds. I’m clear I’m not going to be able to return to the practices that I engaged in previously…and so I wanted to engage it all differently. I’ve also been finding it challenging to practice visioning when life has altered so drastically and there is so much unknown.

I love doing the work of visioning and really wanted to use Dreaming in the Dark as a way to show up and continue that practice – even though I didn’t know what would happen. I was also excited about getting to know my Business Deva – a concept I had never heard before now. I was surprised at how much I enjoyed getting to know my Business Deva. I wasn’t expecting to discover a rich and powerful presence that would provide strength and support in this time of unknowns.

In participating in Dreaming in the Dark there were two major transformational moments for me: The first was when I was doing the meditations with the body and with the objects around me and was led to experience their love and pleasure IN ME. That moved things nicely toward feeling awake and supported. And then when I realized that I had a partner in my Business Deva – that I could share and receive in an interactive, collaborative relationship. Powerful.

There are so many good things that are coming to life in the new garden of my business. I loved the meditations, relationships with the cosmos, earth and Business Deva, as well as mapping what’s here now, what was, and what may become. I examined my business with a level of detail I’ve never experienced before.”

  • Maira Dundon

“I’m usually the kind of person who loves and embraces change, but due to some health challenges this year, I found myself struggling with doubt and fear. I wanted to shift that fear into hope and confidence that even if the structure of my business changes, I’d still be making a difference. I decided to try Dreaming in the Dark and partner with the soul of my business to face the coming year with confidence and joy. I was surprised how hard it was to look back over the last year. I was filled with regret and sorrow over missed opportunities and personal failures. I knew in my mind that I had done the best I could, but my heart hurt at the changes I had to make.

The biggest transformation I experienced was the release of sorrow — I discovered so much that was good in my work during this last year. My personal and spiritual values were lived out in every area of my business and my clients benefited because of it. The exercise where we mapped out the country of our business helped me to see this so clearly. I fell in love with my work all over again and now see how my smaller boutique business can make a difference in people’s lives and in the world. I’m excited about the coming year and I’m clear on the vision and values that will drive the activity.

Mapping the country of my business shifted my emotions and helped me see the possibilities coming up. I intend to use the maps I created as the center of my strategic planning process this coming month, ensuring every activity is closely aligned with my core values. Dreaming in the Dark helped me let go of the past and prepare myself for an incredible year.”

  • Dr. Lisa Van Allen

“‘Dreaming in the Dark’ is one of the most powerful online retreats I have participated in.

Throughout our two days together, I was conscious of how rarely we are able to find such a sacred, deeply reflective, and supportive space. Instead of taking a few minutes whenever I can find them, to work with the questions and engage in the reflections offered, I was able to slow down and give this process my complete attention for two full days. 

What a radical difference. I discovered new possibilities for my work, new inspiration and confidence in where my vision is taking me. And I was able to articulate concrete and specific ways to ground what emerged in very practical steps that I will take over the next 12 months.”

  • Shayla Wright

Copyright © Ellie Seilern 2024